About us
Established in 1992 TLC Importing Pty Ltd (trading as Swish Collection from 1998) introduced the category of Inspirational Products to the Australian Giftware Industry with the launch of the CM Paula range of Plaques and associated merchandise. This iconic brand from USA was received in Australia with unprecedented enthusiasm and set new standards in Giftware; establishing TLC Importing as true innovators in the Australian market.
Following on the success of CM Paula, the Directors of TLC Importing changed their name to Swish Collection in 1998 to more accurately reflect their market focus and direction. With this there was a need for a unique range of Giftware with a seasonal influence so they sourced the exclusive rights for Australia and New Zealand to Katherine’s Collection. In addition the Team at Swish secured the exclusive distribution of Fitz and Floyd in 2006 and launched the brand at the Sydney Gift Fair in February 2007.
As the market world wide continues to change, the retailers in Australia and NZ look to Swish Collection for innovation in Giftware. In order to satisfy this need the introduction of Mark Roberts, Winward and Swishmas has created a new direction for the Swish Team, Swish Collection is the undisputed destination for everything Christmas.
